Sugpon takes pride in its “One Town, One Product” initiative, showcasing the rich and vibrant purple yam, locally known as ube. Renowned for its natural sweetness and versatility, Sugpon’s ube is a staple ingredient in delectable treats like ube halaya, piaya, and ube wine. Cultivated with care by local farmers, this iconic product reflects the town’s agricultural heritage and dedication to quality, making it a must-try for visitors and a symbol of community pride.